We've all heard the saying "cover all your bases." That's wise advise when you're planning a vacation or building a house, but when it comes to target marketing, you don’t need to cover ALL the bases, in fact you should not even try— instead you should choose only the marketing channels your audience chooses. Is your target market online? Then you better be, too! We all know about the Generation Gap—the fact that generations are different and have different perspectives and communication styles. So how does that impact your internet marketing strategy? For example, if your primary target audience is "Millennials" (aged 18 to 34), you must understand what’s important to them and how and where they communicate in order to be successful. Unlike Baby Boomers (aged 46 to 64), Millennials are the first generation to be raised with online media. This group of young adults quickly adopt new technologies that fit their lifestyles. If something that suits them better comes along, they are quick to move on. So you better be quick, too, to hold their attention. We've all seen communication technology change rapidly in the last five to ten years—from the internet as a primary source of information to the rapid growth of social media, to smart phones and other mobile devices. It can be overwhelming! But if you enlist the help of a small business internet marketing firm such as GoldRushWebMarketing.com, we can help you establish a clear direction for marketing online more effectively, no matter which generation you’re targeting.