Most business owners today understand the value in having a website, however many do not understand that there is a difference between just having one and using it to build a business. Anyone can have a static site that just sits there and does nothing to help profitability. But using it to your advantage requires a bit of marketing.
How exactly do you market a website? For starters, make sure your url appears on every piece of printed material that your customers or potential customers see— business cards, brochures, letterhead, vehicle signs, newsletters, ads in the yellow pages and newspapers (if you're still finding those to be effective).
Then make sure you have as many internet marketing sources backlinking to your website as possible. This includes YouTube (your business should have how-to or about us videos posted here), social media such as your business Facebook Page, your Google Places listing, and free online business directories such as Manta, Yelp, and many others. You never know exactly how someone will find your business through their online search, so give them plenty of different opportunities. Not only are these backlinks important to your search engine results page rankings (SERP), they are like cyber billboards advertising your website to potential customers every minute of every day.
Keep in mind that 80% of businesses are found by using the internet. And since that number is likely to rise over the next five years, what are YOU doing to market your business online? If you need help and ideas, email us today or call (503) 583-4520.
How exactly do you market a website? For starters, make sure your url appears on every piece of printed material that your customers or potential customers see— business cards, brochures, letterhead, vehicle signs, newsletters, ads in the yellow pages and newspapers (if you're still finding those to be effective).
Then make sure you have as many internet marketing sources backlinking to your website as possible. This includes YouTube (your business should have how-to or about us videos posted here), social media such as your business Facebook Page, your Google Places listing, and free online business directories such as Manta, Yelp, and many others. You never know exactly how someone will find your business through their online search, so give them plenty of different opportunities. Not only are these backlinks important to your search engine results page rankings (SERP), they are like cyber billboards advertising your website to potential customers every minute of every day.
Keep in mind that 80% of businesses are found by using the internet. And since that number is likely to rise over the next five years, what are YOU doing to market your business online? If you need help and ideas, email us today or call (503) 583-4520.
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