Build backlinks slowly & over time
If internet marketers really knew for sure what search engines want, we'd all be rich. Unfortunately, the search engines likeGoogle, Bing, Yahoo!, etc. don't reveal the formulas or algorithms they use to determine search rank. For the most part, search engine computer programs are determining the pages that rank. These programs take signals from two major groups: the web page itself, and external authoritites.
The web page is the content that you, your visitors and the search engines see when they visit your website. Visitors are looking for information and to have their questions answered. Search engines are looking for keywords related to the search terms and other relevant items such as page titles, page descriptions, ALT tags, and keyword frequency.
The authority signals come from outside your site—back links from other websites. The number of links is important, but where they come from is even more important. A link from Martha Stewart to your how-to craft page is worth much more than a link from your friend's hand-made jewelry website. A link from Honda to your Goldwing motorcycle parts site is worth much more than a link from your buddy's motorcycle club website. You get the idea.
The best authority link is from an industry leader using your exact anchor text (keyword you want to be found for). If Honda sends their visitors to your Goldwing motorcycle parts site with the exact anchor text of Goldwing motorcycle parts, you have hit the jackpot! Get two or three of those big time links, and you'll be in good shape. Unfortunately, that just doesn't happen very often. As you work on backlinking, do so naturally and over time. Search engines are very suspicious of new sites or new pages that quickly get thousands of links from unrelated sites. Read more about backlinking here.
Common sense tells us that to get the highest search engine ranking, you need to give the search engines what they want. The best way to do that is to become the expert for your industry or your niche. You become the expert by:
The web page is the content that you, your visitors and the search engines see when they visit your website. Visitors are looking for information and to have their questions answered. Search engines are looking for keywords related to the search terms and other relevant items such as page titles, page descriptions, ALT tags, and keyword frequency.
The authority signals come from outside your site—back links from other websites. The number of links is important, but where they come from is even more important. A link from Martha Stewart to your how-to craft page is worth much more than a link from your friend's hand-made jewelry website. A link from Honda to your Goldwing motorcycle parts site is worth much more than a link from your buddy's motorcycle club website. You get the idea.
The best authority link is from an industry leader using your exact anchor text (keyword you want to be found for). If Honda sends their visitors to your Goldwing motorcycle parts site with the exact anchor text of Goldwing motorcycle parts, you have hit the jackpot! Get two or three of those big time links, and you'll be in good shape. Unfortunately, that just doesn't happen very often. As you work on backlinking, do so naturally and over time. Search engines are very suspicious of new sites or new pages that quickly get thousands of links from unrelated sites. Read more about backlinking here.
Common sense tells us that to get the highest search engine ranking, you need to give the search engines what they want. The best way to do that is to become the expert for your industry or your niche. You become the expert by:
- Writing lots of keyword-rich content on your website
- Writing guest posts on other people's blogs that are related to your website's content
- Posting comments on related blogs with a link back to your site
- Getting listed in every online industry or business directory
- Being active in social media such as Facebook, Twitter, and LinkedIn
- Creating videos and post them to YouTube and other sites
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