Build backlinks slowly & over time
If internet marketers really knew for sure what search engines want, we'd all be rich. Unfortunately, the search engines likeGoogle, Bing, Yahoo!, etc. don't reveal the formulas or algorithms they use to determine search rank. For the most part, search engine computer programs are determining the pages that rank. These programs take signals from two major groups: the web page itself, and external authoritites.The web page is the content that you, your visitors and the search engines see when they visit your website. Visitors are looking for information and to have their questions answered. Search engines are looking for keywords related to the search terms and other relevant items such as page titles, page descriptions, ALT tags, and keyword frequency.The authority signals come from outside your site—back links from other websites. The number of links is important, but where they come from is even more important. A link from Martha Stewart to your how-to craft page is worth much more than a link from your friend's hand-made jewelry website. A link from Honda to your Goldwing motorcycle parts site is worth much more than a link from your buddy's motorcycle club website. You get the idea.The best authority link is from an industry leader using your exact anchor text (keyword you want to be found for). If Honda sends their visitors to your Goldwing motorcycle parts site with the exact anchor text of Goldwing motorcycle parts, you have hit the jackpot! Get two or three of those big time links, and you'll be in good shape. Unfortunately, that just doesn't happen very often. As you work on backlinking, do so naturally and over time. Search engines are very suspicious of new sites or new pages that quickly get thousands of links from unrelated sites. Read more about backlinking here.Common sense tells us that to get the highest search engine ranking, you need to give the search engines what they want. The best way to do that is to become the expert for your industry or your niche. You become the expert by:
There really is no one single answer or task that will guarantee top rankings. The search engines will continue to change and refine their algorithms to eliminate spam and link farms and link schemes. If you are in business for the long-term, build your web presence and authority over time and your search rankings will increase as well. If you need help with your internet marketing efforts or have questions, Contact Us today!
- Writing lots of keyword-rich content on your website
- Writing guest posts on other people's blogs that are related to your website's content
- Posting comments on related blogs with a link back to your site
- Getting listed in every online industry or business directory
- Being active in social media such as Facebook, Twitter, and LinkedIn
- Creating videos and post them to YouTube and other sites
On-page SEO is a combination of “behind the scenes” efforts (proper page and site descriptions, ALT tags, and other items website visitors never see) and visible items— good balance of graphics and text, easy navigation, fresh contentbuilt around "intelligent keyword phrases" that are likely to draw targeted visitors to your page/site
. SEO strategies
need to be applied to every page of your website. Websites are not optimized as a whole but rather one page at a time (but with a global perspective of what is trying to be achieved).Google (and other search engines) have the ability to track how long the average visitor stays on your website and gives added benefit to sites that have a longer than average "visitor duration." So your site's design should be attractive and your content found useful to visitors so as to encourage them to stay as long as possible on your site. If the majority of your website visitors hit the "BACK" button after being on your site for only three seconds, it could be assumed that they either didn't like what they saw or they didn't find something they felt was relevant to what they weresearching for. However, if your visitors stay on your site for 1-3 minutes (or more), the search engines will give you a boost in the search engine rankings as your visitors have "spoken." They obviously have liked something about your site long enough to hang around and therefore, your site is believed to contain "valuable" content. This is one of the reasons that it's wise to consider adding an "involvement device" to your website. This could include getting your visitor to sign-up for your company newsletter (to receive a coupon, free gift, or discounted price), adding video to your website, or simply allowing them to comment on the content you've posted on your Blog. All three options help your visitors connect with you in a more personal way than just having the ability to read your website's content and can help you bring you more business in addition to helping your site rank better in the search engines. Get help with your site's SEO analysis or give us a call at 503-583-4520 to discuss.