- People Like Watching Videos.
- Increases Branding & Credibility.
- Decreases Website Bounce Rate.
- Provide Quality Backlinks to Your Website.
Video marketing is a must— especially to advertise events and explain "how to." Videos engage your audience. Not only should your videos be uploaded to YouTube, but also to your social networks such as Facebook and LinkedIn. It's also important to incorporate videos into your own website. Recent studies show that appropriate and interesting videos can increase conversion rates up to 400% — whether "conversion" to you means making a purchase, attending an event, signing up for a newsletter, etc.
Videos can act as e-invites to events!
When uploaded to YouTube, your video can be seen by all types of users and on different types of devices such as smartphones and tablets. The percentage of people using mobile devices to access information over the internet is growing rapidly. Video marketing is very smart because: