Did you know that there are over 750 million people spending hours on Facebook? Wouldn't it be great if you could get on the radar of even a small portion of these people? Those two sentences right there are really the essence of deciding if your business REALLY needs a Facebook page or not — sheer numbers and the potential volume of eyeballs you could reach.
Although there are numerous benefits to having a Facebook page for your business, three compelling reasons include:
Communicate with Customers. Facebook provides you with yet another way to communicate with your customers by posting news articles, photos, videos, coupons, announcements, and other information to your Timeline (formerly referred to as your Wall). This form of internet marketing costs you time, but not dollars the way a newspaper ad does. Customers can comment on your posts, leave posts of their own, and connect with you on a platform where they already spend a lot of time. Customers may not feel the need to visit your website or corner store unless they need to make a purchase, but if they are on Facebook every day, and you're there, too, it's very easy for them to interact with your page, and be reminded of what you offer.
Acquire New Customers. Because anyone can like your Facebook page, this gives you unlimited growth potential for new customers. Existing Fans can refer friends and family to your page with a simple click, and may be incentivized to do so if you run discount offers and other promotional giveaways. Facebook's analytical tools tell you how many people saw your latest post, and if they are sharing it or talking about it, so you know if your efforts are working.
Be Seen as an Authority in Your Industry or Area. Before the Internet, having a well-known brick and mortar store was your ticket to brand authority. These days, web real estate is where the action is, and a Facebook profile is part of that image. If you don't have one, you risk being thought of as old fashioned. People expect to find your business page on Facebook. When they don't, it signals that you're out of touch. Also keep in mind that users will see your Facebook presence when searching for your business on the Web, and may remember to like your page next time they log onto Facebook.
Keep in mind that an active page is attractive to visitors. If a user finds your Facebook page, but the last post was three months ago, that sends the message that nothing is new, especially if your competition is very active with their postings. While posting daily may be a burden to your business, strive for regular interactions, such as one to two times a week. Even once a month reminds your Fans that you're still out there and can meet their needs.
Need help adding a Facebook page for your business? Get more tips here on Customized Facebook Pages, or call us now at 503-583-4520.