Custom Facebook Cover Page & Welcome Page
With Facebook's more than 500 million active users, this powerful form of social media is a golden opportunity to advertise your business for FREE! You might think of Facebook as just a way to keep up with your personal friends and family members, but did you know that it also has the ability to keep your business in touch with current clients and gain prospective customers at the same time?
Facebook is an unobtrusive way to make your followers or "Fans" (those who click your "Like" button) immediately aware of what's new and what your business is offering— products, services, sales, coupons, announcements, special events, and much more. Because of its popularity, smart business owners use Facebook as a tool to bring attention to their business and interact with their followers by posting text, photos, and videos on the basic Timeline or Wall page. This is all good. But a Custom Facebook Welcome Page is even better. With attention-catching graphics and strong call to action, it can serve as a mini billboard for your business, and drive traffic to your website, not to mention making you stand out from the crowd. |
 Example of a Custom Facebook Welcome Page |
Why Add a Customized Facebook Welcome Page?
Facebook is known for its uniformity. You can post all sorts of content from text to photos and video, but the actual design and layout of your profile is the same as everyone else’s. But it doesn't have to be! After all, your business is unique and as a result your Welcome Page should be unique as well. A Custom Facebook Welcome Page is just that—CUSTOMIZED— so you control what visitors see and learn about your business. The example below at left shows a nice cover photo that represents our business and our logo. Notice the Welcome Star. Many businesses are not taking advantage of this extra opportunity to market your product or service. The example below right is what visitors see if they click the Welcome Star button. Are you utilizing this FREE online marketing space?
Example of Facebook Page with Cover Photo and Welcome Button
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 Example Custom Facebook Welcome Page |
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The most common Facebook default is for visitors to land on your Timeline (formerly referred to as your Wall), but why not give them the opportunity to learn something about you by offering a Welcome Star Icon they can click? Think of this as a FREE online marketing space— a great place for those not familiar with your product or service to quickly learn about you with a link that takes them to your website. Offer a discount or a coupon, give a free gift, splash your phone number and website in big red letters— all so potential customers will want to visit your website and make a purchase!
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Custom Facebook Welcome Page
Your Timeline remains a big part of your overall Facebook social media strategy, and should include a nice horizontal cover photo that represents your business and your logo. But if you want visitors to see a sales message or a coupon or a free gift offer, use the Welcome page to do that. Your welcome page can also be used to promote deals, link directly to your website, encourage first-time visitors to hit the "Like" button, or simply welcome followers with an attractive branded splash page.
Take a look at the example to the right— there's no doubt that this customized Facebook Welcome Page captures attention and uniquely and professionally promotes your business! |
 Example of a Customized Facebook Welcome Page |
More Advantages of a Custom Facebook Page
- Facebook is FREE and used by MILLIONS of people— your business should have a presence where customers hang out!
- Develop relationships with current customers who use your products and services; their comments and questions on your Wall or Timeline give you an opportunity to find out what they like and what they have to say about your business.
- Attract new clients who are searching Facebook for the products and services you offer.
- Announce special offers, events, and discounts immediately— and as often as you wish— for FREE.
- Drive new and continual traffic to your website for FREE via your Fan page.
- Get traffic/visitor stats so you know if your Facebook marketing and advertising efforts are working.
- Establish multiple page administrators as needed to keep up with regular posts and interact with those who Like you.
Although social media began primarily as a venue for personal communication between individuals, Facebook has exploded as a platform for businesses as well. Customized Facebook Cover and Welcome Pages give you additional FREE visibility on the Internet that your competitors may not be taking advantage of, plus it can better achieve the main goals of having a Facebook presence— to build followers and get them to visit your website.
