What is Video Marketing? Why is Video Marketing Important to Your Business?

Consumers love watching videos! The average consumer would rather watch a video than read a text-based advertisement— if the video entertains, educates, and informs. Knowing that YouTube, the video-sharing site owned by Google, attracts about 20 million viewers per month, it just makes sense for YOUR video, or "web commercial" be there, too.

Video Marketing, also called Social Video Marketing, refers to the strategy of promoting products and services with short, attractive and educational videos. Online video marketing has been around for a number of years, but it continues to be a hot trend that shows no sign of stopping. Think of video marketing as one more way to help grow your business— and video-hosting sites are the places you do that.

Uploading videos to popular sites such as YouTube and others, helps businesses instantly reach a wider range of prospects in a catchy way. It also enables an entrepreneur to easily tap into the international market since viewers can be anywhere— from across the USA to foreign countries around the world. Video or web commercials capture a viewer's attention quickly and ingrains your intended message much fast than simple text can do, especially a "how-to" video format that demonstrates a product or service and educates the viewer.
Videos produced by Gold Rush Web Marketing are
professional, affordable (starting at $199 for 30 seconds)
and can be produced quickly. And, no, you do NOT have to appear in the video— we showcase your product or service.
See example videos above & below.
Here’s why video marketing works:
  • People Like Watching Videos. Most consumers would rather watch a video about something they are interested in rather than read about it. If what you sell is straight-forward, that's great, but if it requires any sort of explanation, your target audience will respond so much better by watching a video or web commercial than by reading about it. 
  • Increases Branding & Credibility. Even small businesses look larger and more credible by posting a professional video. The more times and ways your business appears on the Internet, the better, because it increases your brand awareness and your chances of you making a sale or generating a lead— whatever your goal may be.

Video created for Willamette Valley Hospice
  • Decreases Website Bounce Rate. Posting your video on your website has a good chance of decreasing your site's bounce rate (this is the rate of visitors that enter your site, but leave within the first 5 seconds, without viewing another page.) Since a well-made video holds a website visitor's attention longer, it stands to reason visitors will remain on your site longer, assuming the "web commercial" they are watching entertains, educates, or informs them about what they want.
  • Provide Quality Backlinks to Your Website. If videos uploaded to video sharing website are well optimized with robust titles, descriptions, proper keywords and tags, and links to your site, your video will provide a good backlink to your website, which helps increase its overall search rankings.

Video created for Willamette Humane Society
•  Still An Early Technology. Like everything digital, online video sharing technology is relatively new compared to more traditional forms of marketing. Sites like YouTube are growing; in the 5 years since its launch, YouTube has emassed over 100 million videos and attracts 20 million visitors per month. This tells us that video marketing is only going to grow!

Consumers search the Internet in diverse ways, and video marketing is just one more method of reaching your potential customers. Is YOUR business taking advantage of this hot trend? If not, let's build your video marketing strategy today. Videos are affordable (starting at $199 for 30 seconds), can be produced quickly, and will contain images, words, and background music. A professional voice-over can be added to your business video for less than you'd think, and the length can be extended to any number of minutes needed to showcase your product or service. Videos do NOT mean that you or anyone from your business needs to appear—we showcase your product or service. What to learn more about getting your own web commercial?  Contact Us  today!