Web Marketing Strategy: On-Site & Off-Site Search Engine Optimization (SEO)
If your business doesn't have an internet presence, then you can't get found where over 80% of local customers start their search for products or services they want— the Web! Remember, your online presence isn't limited to a website, but since most companies do see the value of having one, Gold Rush Web Marketing's goal is help your website do the best job possible for your business.
Whether you've had a website for years, or are just thinking about building one, your main goal is to get more visitors. What you want them to do once they arrive at your site can vary (sign up for a newsletter, download a report, get an address for your physical store or office, buy products online, learn why you're the best at what you do, etc.), but basically if you have a website, you want to drive traffic to it.
There are two main ways to optimize your website so that search engines find it and you get traffic: on-site and off-site through link building. On-site local SEO includes correct site and page descriptions, ALT tags, analytics, outbound links, having a blog and privacy policy pages, and the best keywords.
Targeting the wrong keywords can be devastating to your local SEO efforts and your overall internet marketing strategies. In order to find the best keywords, research must be done to discover what people are actually searching for, versus what you think they are searching for. Using a combination of key phrases, also known as "long-tail keywords" and single keywords could be advantageous, depending on what the keyword research reveals.
On-site SEO is a quicker process when compared to link building, which takes place over time. Inbound links or backlinking should include those from social media, business directories, Google Places, forums, blogs, and websites relevant to your business and industry.
When both on-site and off-site optimization is in place, your website will make an impact and meet your goals. Your degree of success depends on the amount of effort that goes into it, and how many other people you’re competing against. Optimizing the individual pages of your site is the easier part. Generating links back to your site is much more challenging-- and time consuming — but Gold Rush Web Marketing can help speed up the process.
Get that extra boost you need to get your website found! Our on-site and off-site optimization services provide what you need to go from search engine obscurity to getting a leg up on the competition. Get a FREE consultation today, just Contact Us.
Whether you've had a website for years, or are just thinking about building one, your main goal is to get more visitors. What you want them to do once they arrive at your site can vary (sign up for a newsletter, download a report, get an address for your physical store or office, buy products online, learn why you're the best at what you do, etc.), but basically if you have a website, you want to drive traffic to it.
There are two main ways to optimize your website so that search engines find it and you get traffic: on-site and off-site through link building. On-site local SEO includes correct site and page descriptions, ALT tags, analytics, outbound links, having a blog and privacy policy pages, and the best keywords.
Targeting the wrong keywords can be devastating to your local SEO efforts and your overall internet marketing strategies. In order to find the best keywords, research must be done to discover what people are actually searching for, versus what you think they are searching for. Using a combination of key phrases, also known as "long-tail keywords" and single keywords could be advantageous, depending on what the keyword research reveals.
On-site SEO is a quicker process when compared to link building, which takes place over time. Inbound links or backlinking should include those from social media, business directories, Google Places, forums, blogs, and websites relevant to your business and industry.
When both on-site and off-site optimization is in place, your website will make an impact and meet your goals. Your degree of success depends on the amount of effort that goes into it, and how many other people you’re competing against. Optimizing the individual pages of your site is the easier part. Generating links back to your site is much more challenging-- and time consuming — but Gold Rush Web Marketing can help speed up the process.
Get that extra boost you need to get your website found! Our on-site and off-site optimization services provide what you need to go from search engine obscurity to getting a leg up on the competition. Get a FREE consultation today, just Contact Us.
Download FREE Report: Web Marketing Strategies!
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Download Your FREE Report!
Simply click the image to the left to receive your FREE Report (a $27 value)!
Our "Insider Web Marketing Strategies for Small Business" report reveals a variety of techniques to get new customers direct from the internet, whether you have a website or not, and does so in an easy-to-read manner. If you'd like to gain more exposure for your business and discover how you can get more customers from the internet, you owe it to yourself to get this FREE report today! |
How Do You Know if Your Website is Doing the Best Job for Your Business?
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Perhaps you already have a website and you think it's pretty good? Maybe you already know about local SEO and the importance of backlinking and social media? Just for fun, take this quick quiz— it's a reality check regarding your current website. Just mentally answer Yes or No to each of the following important points and see if your site really is doing the best job to increase your business!
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__ I have a user-friendly website that showcases my business.
The face of your website is the face of your business. It should reflect what your business is and does, and the value you provide to your customers. You’re not just selling products and services, you're selling your brand and your reputation. The navigation buttons should be self-explanatory and make it easy for visitors to find what they are looking for.
__ My website contains professional graphics and fresh content.
Image is important but your website doesn’t have to be over-the-top with lots of flash. But it should be professional with a good balance of graphics and text to engage your customers and evoke trust. Content is king so be sure to have fresh articles and regularly post to your blog.
__ New people are visiting my site every day and I know where these visitors are coming from.
People, a.k.a. traffic, are important to your business. No matter what you provide, if people don't find you, they can't buy from you. Knowing how people are finding your site means you can more effectively target your efforts. Be sure to get traffic through various local SEO marketing methods.
__ I use social media to complement my website.
At the very least you’ll want a custom Facebook fan page and should also consider getting on Twitter and Linked In.
__ I collect names and email addresses of my site visitors so I can market to them in the future.
Offer a free report, discount, or something people want in exchange for their email address and you’ll have a targeted list of people interested in what you have to offer. Use this list for your email marketing campaigns.
__ Other relevant websites link to my site.
Backlinking helps your site rank higher with search engines. The better your site rants in Google, Yahoo, and Bing, the more traffic you get. Backlinks from "authority sites" is especially crucial.
Don’t feel bad if your answers to many of the above are No. You’re not alone. But you can turn that around and get ahead of your competitors with a little help! Gold Rush Web Marketing is here to answer your questions and offer suggestions.
The face of your website is the face of your business. It should reflect what your business is and does, and the value you provide to your customers. You’re not just selling products and services, you're selling your brand and your reputation. The navigation buttons should be self-explanatory and make it easy for visitors to find what they are looking for.
__ My website contains professional graphics and fresh content.
Image is important but your website doesn’t have to be over-the-top with lots of flash. But it should be professional with a good balance of graphics and text to engage your customers and evoke trust. Content is king so be sure to have fresh articles and regularly post to your blog.
__ New people are visiting my site every day and I know where these visitors are coming from.
People, a.k.a. traffic, are important to your business. No matter what you provide, if people don't find you, they can't buy from you. Knowing how people are finding your site means you can more effectively target your efforts. Be sure to get traffic through various local SEO marketing methods.
__ I use social media to complement my website.
At the very least you’ll want a custom Facebook fan page and should also consider getting on Twitter and Linked In.
__ I collect names and email addresses of my site visitors so I can market to them in the future.
Offer a free report, discount, or something people want in exchange for their email address and you’ll have a targeted list of people interested in what you have to offer. Use this list for your email marketing campaigns.
__ Other relevant websites link to my site.
Backlinking helps your site rank higher with search engines. The better your site rants in Google, Yahoo, and Bing, the more traffic you get. Backlinks from "authority sites" is especially crucial.
Don’t feel bad if your answers to many of the above are No. You’re not alone. But you can turn that around and get ahead of your competitors with a little help! Gold Rush Web Marketing is here to answer your questions and offer suggestions.
Thank you for visiting this website today as part of your search for an internet marketing agency. Although Gold Rush Web Marketing is near Salem, Oregon, it doesn't matter where you're located because we're able to assist with your local internet marketing strategies in any city, in any state.
If you'd like to know more about online marketing, Contact Us or call (503) 583-4520.
Home Web Design Services Traditional Marketing SEO Analysis Custom Facebook Fan Page Video Marketing
If you'd like to know more about online marketing, Contact Us or call (503) 583-4520.
Home Web Design Services Traditional Marketing SEO Analysis Custom Facebook Fan Page Video Marketing
